Archive for November, 2009

Chrysler get a new logo;Viper production to end in July 2010

Wednesday, November 4th, 2009

From the article: “At the Chrysler business plan meeting this morning, Ralph Gilles, CEO of the Dodge car brand, dropped big news on the Viper. After going back and forth for the past 18 months on what to do with Viper, Chrysler has decided that production of the current Viper will end in July 2010. Before that happens, 500 final cars will be built that, according to Gilles, will be the most special Vipers ever. Gilles explained that the company wanted to preserve the value of existing Vipers by not continuing the current generation indefinitely. He didn’t give any details on what would be special with the final 500 cars.”

A new Chrysler logo takes wing? - autoblog.com

BREAKING: Dodge to end Viper production in July ‘10, new car in 2012 - autoblog

Chrysler To Build Three Dodge Vehicles; Considers Midsized Truck

Wednesday, November 4th, 2009

Chrysler Group LLC plans to introduce three new Dodge vehicles and is considering building a midsized pickup truck as it looks to rejuvenate its product portfolio and attract customers.

The details are the first to emerge from Wednesday’s five-year business plan meeting at Chrysler’s headquarters in Auburn Hills, Mich.

Chief Executive Officer Sergio Marchionne intends to spell out how Chrysler will drive sales under his leadership. Marchionne, CEO of Fiat SpA (FIATY, F.MI), took over Chrysler in June after the company filed for bankruptcy protection.

The new Dodge vehicles will include an all new compact model along with a sub-compact hatchback and a midsized sedan. These cars will be introduced from 2012 through 2013.

The midsized truck is under consideration for assembly and introduction in 2011.

Chrysler also intends to refocus its Dodge NASCAR promotion to the Penske team only. The complete motorsports program is under review.