Same old problem haunt new purchased Chrysler
June 10th, 2009From the article: “Chrysler was reborn Wednesday under a new Italian parent, but it can’t shake the shadows of its past: It’s not selling enough cars, its fleet is tilted to trucks and SUVs, and help is more than a year away.
A 42-day stay in bankruptcy court cleansed the company of much of its debt and labor costs, but many analysts say Chrysler’s immediate future is bleak. It lost $8 billion in 2008, and sales are down by almost half for the first five months of this year.
Cars designed by its new owner, Italy’s Fiat Group SpA, won’t make it to the U.S. until late 2010. And even then there are no guarantees American drivers will want the tiny cars Fiat specializes in.
In the meantime, Chrysler is left with few new vehicles headed to its drastically reduced network of dealers. Its aging model lineup is still heavy with bigger vehicles. And its offerings in the growing small and midsize markets haven’t caught on.”
Problems of old Chrysler linger at new Chrysler - yahoo.com


